[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.reptos.cz\/automatizace-jako-prostredek-pro-usporu-nakladu-v-online-marketingu\/#Article","mainEntityOfPage":"https:\/\/www.reptos.cz\/automatizace-jako-prostredek-pro-usporu-nakladu-v-online-marketingu\/","headline":"Automatizace jako prost\u0159edek pro \u00fasporu n\u00e1kladu v online marketingu","name":"Automatizace jako prost\u0159edek pro \u00fasporu n\u00e1kladu v online marketingu","description":"Ka\u017ed\u00fd klient marketingov\u00e9 agentury (p\u0159\u00edpadn\u011b freelancera) pot\u0159ebuje vytvo\u0159it velk\u00e9 mno\u017estv\u00ed reklam a kvalitn\u00edho obsahu pro sv\u00e9 podnik\u00e1n\u00ed. Z\u00e1kladem je samoz\u0159ejm\u011b dobr\u00fd n\u00e1pad na strategii a […]","datePublished":"2020-10-05","dateModified":"2020-10-05","author":{"@type":"Person","@id":"https:\/\/www.reptos.cz\/author\/#Person","name":"","url":"https:\/\/www.reptos.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/dcb1aeb5e7d95014cdc92e76cf3c72f6b456579bf773ad0081803a6569ffc19c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/dcb1aeb5e7d95014cdc92e76cf3c72f6b456579bf773ad0081803a6569ffc19c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"reptos.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.reptos.cz\/wp-content\/uploads\/img_a389169_w3414_t1604389674.jpg","url":"https:\/\/www.reptos.cz\/wp-content\/uploads\/img_a389169_w3414_t1604389674.jpg","height":0,"width":0},"url":"https:\/\/www.reptos.cz\/automatizace-jako-prostredek-pro-usporu-nakladu-v-online-marketingu\/","about":["Slu\u017eby"],"wordCount":406,"articleBody":"   Ka\u017ed\u00fd klient marketingov\u00e9 agentury (p\u0159\u00edpadn\u011b freelancera) pot\u0159ebuje vytvo\u0159it velk\u00e9 mno\u017estv\u00ed reklam a kvalitn\u00edho obsahu pro sv\u00e9 podnik\u00e1n\u00ed. Z\u00e1kladem je samoz\u0159ejm\u011b dobr\u00fd n\u00e1pad na strategii a kampa\u0148, c\u00edle webu, c\u00edlov\u00e9 skupiny atd. Realizace n\u00e1pad\u016f p\u0159ich\u00e1z\u00ed a\u017e po mnoha konzultac\u00edch a n\u011bkdy i t\u00fddnech lad\u011bn\u00ed detail\u016f. Jste ji\u017e ve f\u00e1zi, kdy je zaji\u0161t\u011bna Praha SEO optimalizace a m\u00e1te p\u0159ipraven\u00e9 kampan\u011b pro Praha PPC reklamy? Nyn\u00ed p\u0159ich\u00e1z\u00ed zbyte\u010dn\u00e1 pr\u00e1ce v p\u0159\u00edpad\u011b, kdy pot\u0159ebujete, k ji\u017e existuj\u00edc\u00edmu modelu p\u0159idat dal\u0161\u00ed produkt. Chcete m\u00edt stejnou strategii a c\u00edle, ale jinou grafiku a texty. V\u011bt\u0161inou konzultant v\u0161e d\u011bl\u00e1 ru\u010dn\u011b, co\u017e zab\u00edr\u00e1 drahocenn\u00fd \u010das. A pr\u00e1v\u011b zde byste m\u011bli zapojit automatizaci. Kdy ji spustit? Automatizace pro v\u00e1s znamen\u00e1 minimalizov\u00e1n\u00ed lidsk\u00e9ho zapojen\u00ed do pr\u00e1ce. Pr\u00e1ci, kterou dosud d\u011blal konzultant, p\u0159ed\u00e1te robotovi, kter\u00fd to ud\u011bl\u00e1 za n\u011bj. U\u0161et\u0159\u00edte tak spoustu \u010dasu, pen\u011bz za pr\u00e1ci konzultanta, a nav\u00edc minimalizujete lidskou chybu. Pen\u00edze, kter\u00e9 takto u\u0161et\u0159\u00edte, m\u016f\u017eete investovat do v\u011bc\u00ed, kter\u00e9 jsou skute\u010dn\u011b d\u016fle\u017eit\u00e9 a posunou v\u00e1s d\u00e1l v c\u00edlech, kter\u00e9 jsou pro v\u00e1s kl\u00ed\u010dov\u00e9. Podle v\u00fdzkum\u016f lze takto u\u0161et\u0159it a\u017e 7 hodin pr\u00e1ce za m\u011bs\u00edc, kter\u00e9 m\u016f\u017eete investovat jinam. Jak na to? Cesta ke zjednodu\u0161en\u00ed zabere trochu \u010dasu, ale dlouhodob\u011b se skute\u010dn\u011b vyplat\u00ed. Odborn\u00edk v\u00e1m vytvo\u0159\u00ed skript, kter\u00fd bude v\u0161e d\u011blat za v\u00e1s. Agentura si s klientem vytvo\u0159\u00ed sd\u00edlenou tabulku Google sheet, kam se budou zad\u00e1vat nov\u00e9 produkty. Tam vypln\u00edte v\u0161e, co budete cht\u00edt uvedeno a v\u0161e, co se t\u00fdk\u00e1 dan\u00e9ho produktu. Grafik vytvo\u0159\u00ed v\u0161e pot\u0159ebn\u00e9 a nahraje to do Google Drive. Skript vytvo\u0159\u00ed reklamu na v\u0161ech platform\u00e1ch, kter\u00e9 nastav\u00edte (nap\u0159. API Google Ads, Sklik, Facebook atd.). Z\u00e1rove\u0148 si s\u00e1m st\u00e1hne grafiku z Google Drive, kter\u00e1 bude k dispozici a ve variant\u00e1ch, kter\u00e9 budou vhodn\u00e9 pro jednotliv\u00e9 platformy. N\u00e1sledn\u011b se vytvo\u0159\u00ed inzer\u00e1tu v zip souboru s csv a obr\u00e1zky. A tento archiv sta\u010d\u00ed jen nahr\u00e1t do platforem a m\u00e1te hotovo.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Automatizace jako prost\u0159edek pro \u00fasporu n\u00e1kladu v online marketingu","item":"https:\/\/www.reptos.cz\/automatizace-jako-prostredek-pro-usporu-nakladu-v-online-marketingu\/#breadcrumbitem"}]}]